Your website is the portal to any and all business. For instance, as of October 2017, almost 80% of small businesses had a website that was mobile friendly. This is big, because the majority of searches happen on mobile, even with a desktop present.
Staying up-to-date with web design trends is pivotal for your company’s online sales success. Don’t let your business website go out of style.
Here are six important web design trends to update your website for 2018.
1. Vibrant Color Themes
2018 is the year where excess colors pop online. For years company websites have stuck to data on safe website colors.
But no more: Now is the time to be bold with your color scheme. Supersaturation, vibrant shadows and shades, and headers with sharp angles and non-horizontal ordering are encouraged on business websites.
Going out of the box in terms of color will make potential clients or customers notice you for your unique graphic design.
A really fun web design trend, ultra-minimalism is defying what a website can truly be, sometimes stripping a site down to the bare essentials.
This type of web design allows users to engage with a straightforward, brass tacks site. While it might seem basic, it’s actually popular and intriguing for some small and medium business websites.
Depending on your niche, this could be a fairly successful trend for your company’s online presence.
3. Integrated Animations
Integrated animations are another trend that has broken out onto the scene thanks to new and improved browser technology.
These are smaller animations than the entire backgrounds particle animations gives a website. This is useful for user experience; they remain engaged throughout the exploration of pages and scrolling on the screen.
They can react to the user’s actions, which makes your website incredibly interactive.
4. Broken Grid Layouts
Grids have become constraints to many company websites. While broken grid layouts appear messy and unorganized, it provides an artistic juxtaposition that creates a beautiful aesthetic.
The point of a grid is for order. With the emergence of Millennials, broken grid layouts give you a way to appeal to the younger crowds.
5. Customized Illustrations
This web design trend focuses on your business specifically.
You want to remain on-brand throughout your webpage; don’t ever let a fleeting trend deter you from this. Instead, use custom illustrations to convey your brand to your users in an engaging way.
Each brand’s identity has an illustration to match it, making any company more relatable to their customers.
No matter what your company is, try adding fun and energetic visual media to your site.
6. Bold Typography
A simple alteration you can make to your website, having bold type throughout your website has been a solid tactic for the past two years.
Quickly becoming more than a trend, big, expressive typography shows your users that you mean business. With large letters, as well as sans serif and serif typefaces juxtaposed against each other, helps improve the user experience.
If you want visitors of your site to keep reading, go bold.
Use These Web Design Trends to Optimize Your Business
Hopefully, these six trends have given you an idea or two on how to update your website for the customer. Take the tips you’ve learned in this article and implement them into your website. Your sales will thank us later.
If you want to learn more about the importance of website design, check out our portfolio of websites that are experiencing massive success through enhanced design.