2019 SEO Trends
Is your search engine optimization strategy up to snuff?
If you’re not working with an SEO agency, or not keeping up with the latest SEO trends, then the answer is a definitive “no.”
See, that’s the thing with Google and other search engines. Just when you think you’ve got them all figured out, they go and change the rules again.
So unless you have no cares about how you show up in searches, it’s crucial you stay up to date on ranking factors and other news.
What Are the Latest SEO Trends?
This isn’t 2018 anymore.
Things have changed in the world of SEO. So if you haven’t updated your strategy in the past six months or longer, it’s time.
Here are a few steps to keep your SEO game up to par in 2019.
1. Optimizing for Voice Search
More and more search queries are done using voice, so you need to optimize your SEO strategies for this.
What does that mean?
Essentially, you’ll need to use long-tail keywords and accurate syntax to get the best results. For example, “Where is the nearest car dealer in Newark?” is the perfect use of voice-activated technologies.
In a text search, this would simply be “Nearest Car Dealer Newark.”
2. Social Media Gains More Power
Google and other search engines are making it so.
That’s because they’re all placing an increasing priority on content engagement across platforms.
They favor sites that get a lot of likes, retweets, shares and social clicks. So be sure your strategy includes posting plenty of content your audience will find useful.
3. Utilizing Link Building
While link building is nothing new, there’s an increased focus on the power of it.
Building and facilitating a proper link building strategy is the first step toward making powerful contacts.
And once you’ve made those connections, the ability to network out from there grows exponentially.
4. Writing Long-Form Content Rich in SEO
In this busy world of short attention spans, shorter content was once the rule.
But now it seems that content pages of 1,500 words or more are performing better in the search engine rankings.
They draw more organic traffic and users tend to stay on the pages longer.
Another bonus?
Evergreen and high-quality long-form content receives more of the above-mentioned backlinks and social shares.
5. Kicking up Site Speed
It’s official.
Site speed is now a ranking factor for Google.
So if you’ve been dragging your feet on getting your slow site up to speed, you can’t avoid it any longer.
Honestly, there’s no reason to not have a faster site. Not only does it boost conversion rates, but it won’t irritate your users.
6. Improving User Experience
This is really what it all comes down to, right?
Each time Google states its purpose and intentions, it all comes back down to the user.
So if you’re serious about attracting and keeping new visitors and then converting them into return buyers who make purchases, your UX needs to be strong and solid.
How Well Do You Show up in Search Results?
Armed with knowledge of the latest SEO trends, you could be placing much higher in those search results.
So now that you have that knowledge, use it to your advantage.
And if you could use some more support in your SEO efforts, contact us today. We’ll help you start getting the attention you deserve.
